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Twitter For Your Business?

Unless you’ve been living under a rock, then you’re well aware that Twitter has become so popular that companies from small businesses to major international brands have joined the bandwagon and set up their own accounts. However, what exactly can this social network giant do for your business?

First and foremost, Twitter is a communications platform which gives you an additional tool to interact with your customers. Does your company have something it wants to say to the world at large? If the answer is yes, then Twitter can do an awful lot for you. It’s a quick and easy way to disperse company updates, ranging from your latest events to changes in your policies. It can even be used to address customer concerns, requests and even complaints.

With the right strategy, Twitter can be more than just another platform to talk to your customers. Here are some of the things you can enjoy if you're able to maximize its full potential:

1. Referrals

   The more you tweet, the more your circle of followers grows and the more referrals you'll get.




2. Instant exposure

   If your event or news needs instant exposure, then Twitter is your medium. You can reach a whole lot of people in a short span of time.




3. Building contacts and influence

   Twitter gives you the opportunity to be heard by millions of people. That said, you should target the right audience in order to get the most out of your tweet.




4. Build up a buzz

   Twitter is a great way to promote and get people excited over your event, conference or product launch.




5. Excellent brand builder

   Twitter gives you an instant glimpse of how much people are talking about your brand and what they're saying.




6. Coffee machine/water cooler substitute

   Twitter is another portal where employees can keep in touch with one another and even stay up-to-date with the latest company news.




7. Follow competitors or sales leads

   Twitter is a great marketing research tool since it can help give you insights on what your competitors are doing.




8. Crisis communications

   With Twitter, you can immediately respond to a concern or complaint. It's a great tool to use in a crisis since it allows you to respond quickly to questions that might ultimately harm your brand if left unanswered.A quick response can mitigate the situation immediately or reduce any damage to your brand's reputation.




9. Customer service

   Twitter's ability to provide a quick response allows you to give feedback immediately to customer queries and requests.




10. Thought leadership

    Not all your tweets have to be about a product or an upcoming event. Build a relationship with your community by expressing your ideas and thoughts on matters of importance.




11. Corporate communication

    Short company announcements can be tweeted in an instant ensuring quick dissemination of information to your followers.